When people contact me for help with a blog or website, they have one main question.  - How much is this going to cost?
 
It’s a logical thing to ask, really. Those of us who aren’t rich or famous have a finite amount of money, and we always want to feel like that money is being used in the smartest way possible. We are especially cautious when it comes to paying for something intangible like a website – you can’t hold it in your hand, so how much can it really be worth?

The cost of web design work varies wildly. You could ask for quotes from 10 different designers and receive 10 completely different dollar amounts, ranging from a few hundred dollars to several thousand. How do you decide what amount you’re willing to pay?

Factors That Affect the Price of Website Design


1. The components and features you need.

Never assume that your needs are “simple” or should be cheaper than a designer’s standard rate. Some things look easy but are very complicated, while others seem like a big deal but are very easy to implement. Your site may only consist of a single page, yet that doesn’t mean it’s automatically cheaper than one with 5 or even 100 pages.

The thing is, designers don’t always price by the amount of time something takes. Your doctor can stitch a cut in 10 minutes, but that doesn’t mean it doesn’t require knowledge, skill, and precision. Likewise, we have spent considerable time learning to do what we do. If anyone could do it, we wouldn’t have jobs. Adding things like forums, e-commerce, opt-ins, memberships, and other custom functionality is simply going to cost more money.

2. Your designer’s skill level.

Yes, you can get a website for $150. No, it won’t be the same quality as a website that costs $1500. It’s like the difference between a bicycle and a Lexus. Both will get you where you need to go, but one is decidedly better than the other. Designers who charge more are providing you with expertise you won’t find at a bargain rate – and in most cases, the benefits will definitely outweigh the added costs. If you automatically choose the cheapest option, you risk hiring a designer who sucks. Don’t say I didn’t warn you!

3. How demanding you are as a client.

Oops, I mentioned one of those things no one is supposed to talk about! But in the interest of being honest, I’ll just tell you: If you email or call me 50 times a day, expect a billion tiny revisions, cut into my time with my family, and/or request things outside the scope of our working relationship, it’s going to cost you. Over time, designers learn how to sniff out “difficult” clients pretty easily, but if one sneaks through the gates, we are going to make absolutely sure we are compensated for the extra work. Please remember that designers are people and we (sometimes) have lives away from our computers.

So How Much Should I Pay?

Here are a few questions to ask yourself before deciding on a budget for website design.


For Blogs:

What is the point of my blog? If you blog to share photos and memories with your family and don’t make any money from it, I wouldn’t spend more than a few hundred dollars for a design at the most. Actually I’d probably just grab a free theme and leave it at that. If, however, you make thousands of dollars a year from your blog and need it to do specific things for your visitors, it’s time to increase the budget.

What will I gain from a professional design? 
Whether you want to attract better advertisers or get featured on big name websites, a professionally designed blog will always outperform a generic one. If you knew that spending $2000 now would earn you 5-6 times that in the next year alone, wouldn’t it make sense to spend the money?

Should I outsource this? 
Many, many bloggers ask me for a quote, then tell me they’re going to design their own sites to save money. When that happens I usually see one of four results:
  • They waste hours and hours trying to figure out what to do, then the end result still looks awful.
  • They waste hours and hours trying to figure out what to do, then get frustrated and hire someone anyway.
  • They immediately go hire a cheaper designer, then end up hiring me to fix what the designer broke.
  • They pay for another design within a year of the DIY job because it wasn’t what they wanted.

In those situations, all I see is wasted time, money, and/or effort. If you’re a blogger, focus on blogging, especially if that’s how you earn your living. There’s no shame in outsourcing the things that aren’t a good use of your time.

WHAT YOU SHOULD SPEND: 
Anywhere from a few hundred to a few thousand dollars, depending on the value you would get from a better design. In general, I wouldn’t spend more than $5000 on a blog design unless you have a huge audience and very specialized needs.

For Business Websites:

How important is it to have a website for my business? It’s the 21st century, and over 60% of internet users research products and services online before they make a purchase. If your company doesn’t have a website, regardless of what you do or how many employees you have, you are totally missing out. That said, having an ugly, outdated website isn’t going to help you much in the reputation department. It’s easy to tell yourself that any web presence is better than none, but you can certainly lose potential clients or customers if they perceive your brand as “cheap” or out of touch.

What does my website actually do for my business? Do people use your website to learn about what you offer? Make appointments? Purchase products? Find your phone number? Two important points about this: (1) If your website doesn’t lead to more business, that’s a problem. And it’s not because the web doesn’t work – it’s because your site doesn’t. (2) If your website does lead to more business, it’s time to ask yourself what could help improve conversion rates or make things easier for clients and customers.

What does my business really need? I’ve talked to business owners who are obsessed with things that simply don’t matter. They absolutely must have a menu that pops out a certain way, or they want to push content lower on the page just to make the logo bigger. And while they’re worrying about all those nitpicky details, they’re missing the fact that half their visitors never click beyond the homepage. If you aren’t sure what your business site needs, it’s time to consult with someone who does. Immediately.

WHAT YOU SHOULD SPEND: Website designs for businesses are more difficult to price because there are so many factors involved. I would say you should always expect at least several thousand dollars, if not much more than that. Don’t like that answer? Try thinking of your website as an employee (click that link – it’s worth it) and I think you’ll see why you’re getting a bargain no matter what you spend.

What do you think? How much should a website design cost? What factors do you use to come up with that amount?
 

Bigcommerce Partner

DMG continues to raise the bar on E-Commerce solutions!

Apollo Beach, FL — Dyer media Group announced an agreement with Bigcommerce, the leading ecommerce platform for small and medium sized businesses (SMBs), to join the Bigcommerce Partner Program as a Reseller. Dyer Media Group, a national leader in website design, was selected by Bigcommerce to provide design and integration services to their customers utilizing the Bigcommerce platform. The agreement gives Dyer Media Group a new level of service and support to continue to offer the award-­winning Bigcommerce platform, delivering the leading e-commerce platform for small businesses to their customers along with the tools necessary to manage all aspects of online retail.

As a Bigcommerce Partner, Dyer Media Group will have access to some awesome benefits from Bigcommerce, including:

  • Co-­marketing materials and promotional pieces
  • Dedicated Bigcommerce Partner Development Executive who will provide ongoing reviews and product training
  • Joint social media and PR initiatives

“We are extremely pleased to have Dyer Media Group join our partner program as a Reseller,” said Simon Clarkson, Director of Channel Sales for Bigcommerce. ”We realize the tremendous value our partners bring to Bigcommerce and are committed to providing them with a fully encompassing program that supports their efforts and contributes to their ultimate success. We are looking forward to continuing to work with Dyer Media Group to jointly deliver the best E-Commerce platform in the world to online retailers.”

“Bigcommerce is the leader in E-Commerce,” said Tamera Dyer, President, Dyer Media Group. “We are fully equipped with the solution customers demand: an easy-­to-­use platform that’s flexible and fully customizable to create beautiful online stores. We are pleased to team with Bigcommerce to help our customers sell more.”

About Partner

Dyer Media Group
329 Lookout Drive
Apollo Beach, FL 33572
Florida Office:  (813) 672-4132
Ohio Office:  (614) 407-3937

For more information visit: http://www.dyermediagroup.com.

About Bigcommerce

Bigcommerce is the leading e-­commerce platform for SMBs, enabling them to easily launch professional online stores in hours, not weeks or months. Existing clients Gibson Guitar, Pandora Jewelers, Willie Nelson’s Shop and others are using Bigcommerce’s built-­in ecommerce and marketing capabilities to sell more with less effort. Bigcommerce was founded in 2009 by two Aussies turned part-­time Texans with a vision to build a scalable, powerful ecommerce platform for SMBs. For more information, visit www.bigcommerce.com.

2014 Angie's List Super Service AwardAward reflects company’s consistently high level of customer service
 
APOLLO BEACH, FL - Dyer Media Group has earned the service industry’s coveted Angie’s List Super Service Award, reflecting an exemplary year of service provided to members of the local services marketplace and consumer review site in 2014.
 
"We enjoy a wonderful relationship with our customers and include the Angie's List surveys to all of our clients with the hopes of capturing their important feedback on our services." said Tamera Dyer Owner & Web Designer.  "We have been blessed with the great relationships we have made over the years working with Angie's List customers.
 
“Only about 5 percent of the Web Design & Development companies have performed so consistently well enough to earn our Super Service Award,” said Angie’s List Founder Angie Hicks. “It’s a really high standard.”  This is the fourth consecutive year Dyer Media group has earned this service award.
 
Angie’s List Super Service Award 2014 winners have met strict eligibility requirements, which include an “A” rating in overall grade, recent grade, and review period grade; the company must be in good standing with Angie’s List, pass a background check and abide by Angie’s List operational guidelines.

Service company ratings are updated daily on Angie’s List. Companies are graded on an A through F scale in areas ranging from price to professionalism to punctuality.

###
 
Angie's List helps facilitate happy transactions between nearly 3 million consumers nationwide and its collection of highly-rated service providers in 720 categories of service, ranging from home improvement to health care. Built on a foundation of authentic reviews of local service, Angie's List connects consumers directly to its online marketplace of services from member-reviewed providers, and offers unique tools and support designed to improve the local service experience for both consumers and service professionals.
E-Commerce SEOA web based business triggers having an e-commerce site, even so, an internet site. will be regarding minor use should you acquire handful of guests visiting the idea. And so, you can obtain people to your blog while using the good SEO providers incorporated into your internet site. Sales finds tend to be achieved not until your web site will be on the very good situation looking ranking as well as guests happen to be ones sites. Along with Ecommerce SEO service you can optimize your web site in a approach where the actual webpage can surge with ranking as well as acquire web visibility. SEO resources likewise help in promoting the website on the web as well as develop a good on the internet deal identify.

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On the other hand, while selecting the best SEO providers make sure you pick up specialists in the flooring business. There are tons of corporations offering specialist SEO assistance with USA or maybe when they guarantee to present, only a few offer high quality providers. Keep in mind only skilled persons from the SEO planet could promise an individual specialized assistance that will assist you acquire high quality visitors. All over again for anyone who is completely new in the flooring business make sure you select deals which might be complete as well as reasonably priced. By no means put in tons of cash in the very beginning to acquire your web site optimized.

Skilled SEO experts using very good understanding with SEO can offer an individual specialized providers. In the event you hire an expert SEO assistance they'll perform thorough research in the internet site as well as provide you with comprehensive SEO plan on internet website marketing strategies. They may offer you a complete analyze of one's customers, the actual specific key terms, the kind of information to be produced that may completely possibly be internet search engine friendly. The digital marketing service providers can concentrate on the actual search phrase that will aptly describes your web site and give the perfect website development that will suits your online business.
Landing Page OptimizationIn case you are looking forward to landing page optimization then here are some of the interesting guidelines on which you need to pay attention too.

In case you do not know much about landing page optimization then it might be difficult for you to design the page that is relevant and possess right content. This is when you need the assistance of professionals that can assist you to design it well.

Here are some of the guidelines that you need to keep in mind at the time of planning landing page optimization:

1.  Landing pages should be source-specific. Just as a targeted ad for one demographic might show poor results when displayed to another demographic, variations on your landing page will have a different effect depending on the source of your visits. But don’t let this overwhelm you; test broadly at first, then narrow down to optimize on your initial findings. The goal is to find the right combination of ad, demographic or source, and landing page.

2.  Be sure you’re working with a flexible landing page template from the start. This will allow you to test anything you can think of without having to make major adjustments on the back-end. Optimizing your template for mobile devices will also help boost conversions.

3.  Remember to consider foreign audiences. This can involve more than just ensuring it’s correct linguistically. Is it designed with the target culture in mind? What variations need to be considered for payment options or form fields? Planning for these requirements from the start will help simplify and reduce costs down the road.

4.  Keep in mind your landing page may be part of a conversion funnel or a series of landing pages. By letting your visitors segment themselves, you can display the most relevant content possible depending on the path they choose. This will allow you to keep your landing pages simple, focused and highly relevant to the user.

5.  Remember, testing happens in cycles. There are many ways to test landing pages. Test every page element possible.

6.  Determine how large your test slice should be. The more data you have, the more confident you can be in the results.

7.  Collect enough data to be confident before you select a winner.

8.  Avoid inconsistencies in testing. Be sure to only change one element at time. For example, you can’t test two different calls-to-action if you’re using a different offer on each page.

9.  There are a lot of tools out there to help with landing page testing and website optimization. Google Content Experiments, Optimizely, Experiment.ly and Unbounce are just a few. What’s best for your project will likely depend on how much traffic you get and how extensive your landing page program will be.

10.  Keep testing!

1)  Landing pages should be source-specific. Just as a targeted ad for one demographic might show poor results when displayed to another demographic, variations on your landing page will have a different effect depending on the source of your visits. But don’t let this overwhelm you; test broadly at first, then narrow down to optimize on your initial findings. The goal is to find the right combination of ad, demographic or source, and landing page.

2)  Be sure you’re working with a flexible landing page template from the start. This will allow you to test anything you can think of without having to make major adjustments on the backend. Optimizing your template for mobile devices will also help boost conversions.

3)  Remember to consider foreign audiences. This can involve more than just ensuring it’s correct linguistically. Is it designed with the target culture in mind? What variations need to be considered for payment options or form fields? Planning for these requirements from the start will help simplify and reduce costs down the road.

4)  Keep in mind your landing page may be part of a conversion funnel or a series of landing pages. By letting your visitors segment themselves, you can display the most relevant content possible depending on the path they choose. This will allow you to keep your landing pages simple, focused and highly relevant to the user.

5)  Remember, testing happens in cycles. There are many ways to test landing pages. Test every page element possible.

6)  Determine how large your test slice should be. The more data you have, the more confident you can be in the results.

7)  Collect enough data to be confident before you select a winner.

8)  Avoid inconsistencies in testing. Be sure to only change one element at time. For example, you can’t test two different calls-to-action if you’re using a different offer on each page.

9)  There are a lot of tools out there to help with landing page testing and website optimization. Google Content Experiments, Optimizely, Experiment.ly and Unbounce are just a few. What’s best for your project will likely depend on how much traffic you get and how extensive your landing page program will be.

10)  Keep testing!

- See more at: http://www.signalinc.com/landing-page-testing-10-tips/#sthash.WT1HaITR.dpuf

1)  Landing pages should be source-specific. Just as a targeted ad for one demographic might show poor results when displayed to another demographic, variations on your landing page will have a different effect depending on the source of your visits. But don’t let this overwhelm you; test broadly at first, then narrow down to optimize on your initial findings. The goal is to find the right combination of ad, demographic or source, and landing page.

2)  Be sure you’re working with a flexible landing page template from the start. This will allow you to test anything you can think of without having to make major adjustments on the backend. Optimizing your template for mobile devices will also help boost conversions.

3)  Remember to consider foreign audiences. This can involve more than just ensuring it’s correct linguistically. Is it designed with the target culture in mind? What variations need to be considered for payment options or form fields? Planning for these requirements from the start will help simplify and reduce costs down the road.

4)  Keep in mind your landing page may be part of a conversion funnel or a series of landing pages. By letting your visitors segment themselves, you can display the most relevant content possible depending on the path they choose. This will allow you to keep your landing pages simple, focused and highly relevant to the user.

5)  Remember, testing happens in cycles. There are many ways to test landing pages. Test every page element possible.

6)  Determine how large your test slice should be. The more data you have, the more confident you can be in the results.

7)  Collect enough data to be confident before you select a winner.

8)  Avoid inconsistencies in testing. Be sure to only change one element at time. For example, you can’t test two different calls-to-action if you’re using a different offer on each page.

9)  There are a lot of tools out there to help with landing page testing and website optimization. Google Content Experiments, Optimizely, Experiment.ly and Unbounce are just a few. What’s best for your project will likely depend on how much traffic you get and how extensive your landing page program will be.

10)  Keep testing!

- See more at: http://www.signalinc.com/landing-page-testing-10-tips/#sthash.WT1HaITR.dpuf

1)  Landing pages should be source-specific. Just as a targeted ad for one demographic might show poor results when displayed to another demographic, variations on your landing page will have a different effect depending on the source of your visits. But don’t let this overwhelm you; test broadly at first, then narrow down to optimize on your initial findings. The goal is to find the right combination of ad, demographic or source, and landing page.

2)  Be sure you’re working with a flexible landing page template from the start. This will allow you to test anything you can think of without having to make major adjustments on the backend. Optimizing your template for mobile devices will also help boost conversions.

3)  Remember to consider foreign audiences. This can involve more than just ensuring it’s correct linguistically. Is it designed with the target culture in mind? What variations need to be considered for payment options or form fields? Planning for these requirements from the start will help simplify and reduce costs down the road.

4)  Keep in mind your landing page may be part of a conversion funnel or a series of landing pages. By letting your visitors segment themselves, you can display the most relevant content possible depending on the path they choose. This will allow you to keep your landing pages simple, focused and highly relevant to the user.

5)  Remember, testing happens in cycles. There are many ways to test landing pages. Test every page element possible.

6)  Determine how large your test slice should be. The more data you have, the more confident you can be in the results.

7)  Collect enough data to be confident before you select a winner.

8)  Avoid inconsistencies in testing. Be sure to only change one element at time. For example, you can’t test two different calls-to-action if you’re using a different offer on each page.

9)  There are a lot of tools out there to help with landing page testing and website optimization. Google Content Experiments, Optimizely, Experiment.ly and Unbounce are just a few. What’s best for your project will likely depend on how much traffic you get and how extensive your landing page program will be.

10)  Keep testing!

- See more at: http://www.signalinc.com/landing-page-testing-10-tips/#sthash.WT1HaITR.dpuf

These are some of the tips that you can apply for your landing page. With this you will be able to get more visibility and more audience to your website.
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