If you want your website to show up in both Google search and tools like ChatGPT, you need to understand GEO.
Generative Engine Optimization (GEO) is the process of making your website content easy for AI tools—like ChatGPT, Gemini, and Claude—to find, understand, and use in their answers. GEO helps your content get quoted, summarized, or linked by these tools, which increases your visibility and trust online.
Why Traditional SEO Isn’t Enough Anymore
For years, Search Engine Optimization (SEO) has been the go-to strategy. You focus on keywords, backlinks, and on-page structure to rank higher on Google.
That’s still important—but there’s a new player in town: AI-powered answer engines.
Tools like ChatGPT, Perplexity, and Gemini don’t just show search results. They generate answers using content from across the web.
That means your website doesn’t just need to rank—it needs to be used by AI.
This is where GEO (Generative Engine Optimization) comes in.
What Is GEO for Websites?
GEO stands for Generative Engine Optimization.
It’s about making your website content ready for AI systems that create answers, not just list links.
These tools scan the internet, read your content, and decide what to include in their responses.
If your content is clear, factual, and well-structured, it has a much better chance of being used by AI—and linked back to your site.
How To Optimize for Both SEO and GEO
You don’t have to choose between the two. Here’s how to write content that works for both:
1. Use Clear Headings
Break content into sections with H2 and H3 tags so both Google and AI tools can understand the structure.
2. Keep Sentences Simple
Avoid jargon. Write in plain English. If a 10th grader can understand it, you’re doing it right.
3. Answer Questions Directly
Include short summaries, bullet points, and FAQ sections. AI tools love direct, concise answers.
4. Add Real Stats and Sources
Link to trustworthy sources and provide clear facts. AI prefers factual, verifiable information.
5. Optimize Featured Snippets
Answer common search questions in the first 40–60 words of a section. This works for both Google and generative tools.
6. Keep Publishing High-Quality Content
GEO and SEO both reward consistency and authority. The more helpful your content, the more trust you earn.
Why GEO Matters Right Now
AI tools are already changing how people search for answers.
If your website isn’t showing up in tools like ChatGPT or Gemini, you’re missing traffic, leads, and brand visibility.
GEO helps your content get found—not just by humans, but by the AI systems shaping the future of the web.
Need Help With GEO and SEO?
At Dyer Media Group, we help businesses craft content that ranks in Google and gets picked up by AI.
If you’re ready to future-proof your website content, let’s talk.